and produced by diversum
diversum is an independent French association created in 2006 to advocate incorporating cultural environment into sustainable development policies.
diversum’s board of directors comprises leading French figures from the economic and cultural sectors:
- Jean Musitelli (President) former Ambassador of France to UNESCO from 1997 to 2002;
- Emmanuel Bonneau (Treasurer) computer engineer;
- Bernard Cerquiglini Rector of the Agence universitaire de la Francophonie;
- Joëlle Garriaud-Maylam Senator representing French expatriates, member of the French National Commission for UNESCO;
- Jérôme Gouadain (General Secretary) Founder of diversum;
- Jean-Hervé Lorenzi President of the Cercle des économistes (Circle of Economists);
- Odile Quintin Director General at the European Commission from 2000 to 2010;
- Pierre Simon President of the Greater Paris Investment Agency.
diversum has initiated a number of key projects advocating the cultural aspects of sustainable development, as a prelude to the establishment of purple economy.
> In 2009, diversum established the first rating agency mandated to measure the cultural footprint of organisations. The agency used an innovative method to assess 1,250 businesses and organizations in Europe and North America together representing 40% of global traded capital.
> diversum created the diversum label awarded to investment products used to finance businesses and organizations whose activities contribute to the enrichment and diversification of the cultural environment. The label has so far been awarded to funds managing assets totaling € 4 billion, managed by some fifteen institutions.