A vital economic issue
Optimizing our ‘cultural footprint’ – our impact on the cultural environment – brings substantial economic benefits.
Businesses can indeed seize this opportunity to conquer new markets through cultural leveraging of their products, and adapting them to the diversity of peoples.
Purple economy encompasses any and all activities liable to enhance the cultural footprint of groups and individuals alike.
The need for effective stewardship of our natural resources gives purple economy the potential to grow, precisely because it produces value from largely immaterial resources.
Purple economy cuts across all of the cultural environment where human output or production of any kind leaves its mark to a greater or lesser extent.